Honest comparison
MadeByHer vs other thekua brands
There's a lot of "thekua" being sold online right now, priced very differently. Here's an honest, sourced look at what you actually get for the price — pack size, ingredients each brand states publicly, and who's actually making it.
| Brand | Pack size | Price | Price / 100g | Who makes it |
|---|---|---|---|---|
| MadeByHer (Maa ki Rasoi)← us | 250g | ₹180 | ₹72 | One named home cook, Aurangabad, Bihar |
| Shuddh Swad | 250g | ₹277–299 (sale), ₹599 MRP | ₹111–120 | D2C brand, multiple sellers/marketplaces (Flipkart, Amazon, Blinkit) |
| MomsMade | 400g | ₹369–450 | ₹92–113 | Bengaluru-based funded D2C startup (founded 2024) |
Competitor prices and claims sourced from each brand's own website/marketplace listing at the time of writing — always double-check their current pricing directly, since prices change.
What each brand claims: MadeByHer — Whole wheat flour, jaggery, pure ghee — made fresh once your order comes in. Shuddh Swad — Listed as "handmade", jaggery-based, sold with a high MRP + frequent discount pricing. MomsMade — "No Palm Oil, No Dalda, No Maida, Handmade" — desi ghee version available.
Why the price difference?
Our thekua comes straight from Maa ki Rasoi, a single home kitchen in Aurangabad, Bihar, run by one woman making thekua the way it's made for her own family's Chhath. There's no marketplace commission layered on top of the price (unlike listings sold through Flipkart, Amazon, or Blinkit), no funded-startup overhead, and no MRP-then-discount pricing pattern — the listed price is the real price.
That doesn't automatically make every other brand worse — Shuddh Swad and MomsMade both publicly claim real, traditional ingredients (jaggery, ghee, no palm oil), and we have no first-hand basis to dispute that. What we can say with certainty is what we ourselves put in ours, made fresh once your order comes in, priced without the extra layers a bigger operation typically carries.
Common questions
Is this comparison fair to the other brands?
We've only included facts each brand states publicly on their own site or marketplace listing — pack size, listed price, and their own ingredient claims. We haven't tasted their product or verified their process firsthand, so we're not making quality claims about them, only comparing what's publicly stated.
Why is MadeByHer's thekua priced lower per 100g?
We sell directly from one home kitchen (Maa ki Rasoi in Aurangabad, Bihar) with no marketplace commission layered on top, no funded-startup overhead, and no MRP-then-discount pricing structure — the price you see is the price it's actually sold at.
Do prices for competitor brands change?
Yes, likely — these are their prices at the time we researched this page. Always check their current listing directly before comparing; we'll try to keep this updated periodically.
What does "made by one named home cook" actually mean here?
It means exactly what it says — our thekua comes from Maa ki Rasoi, a single home kitchen in Aurangabad, Bihar, not a commercial facility or a funded manufacturing operation. You can see her story on our seller page.
Is ghee-based thekua always better than a sugar-based version?
Ghee-based is closer to how thekua is traditionally made at home; sugar-based (sometimes called "chinni thekua") is a real, valid variant some brands also sell as a lower-cost option — it's a genuine preference, not necessarily a quality downgrade.